E-commerce

Managing an e-commerce is not just insert a "Buy me" button. It needs analysis, strategies and specific tools to support the business, as well as a real shop.

With the consultants of Risolviamo, our customer evaluates the profitability of a new e-shop from every angle. Also, together we study a plan for the development of the site and for the communication that will underline various issues:

• Strategic issues: we study the selling strategies suited on the business, without forgetting the user experience. The sale will be business to business or business to customer? Product/services will be also sold in "physical" store? In which countries it will be possible to buy?
• Technical issues: the website must be easy to manage and to update thanks to a CMS. It must incorporate the payment methods chosen by the administrator. It must add the billing management and the inventory management; it must interface with the corporate inventory management. The website must be always active, even when there are promotions and offers that increase the traffic on the site
• Graphic issues and usability: the user should be encouraged to visit the e-shop and to browse without problems, following a logic flow that brings him to discover the product, to feel the need, to buy it
• SEM, marketing and communication issues: potential customers have to easily get to the e-shop. Action on search engines, online advertising and mass mailing campaigns are some of the issues in the strategy plan.