E-mail marketing

Companies often have to send promotional material (e.g. invitations, advertising communications) in a massive way. Until a few years ago this documentation was exclusively sent by mail. However, it was very expensive: it was necessary to print the material, put it into envelopes and affix the stamps.

Today, email marketing is one of the least expensive and most effective marketing activity for the companies because it allows to create a promotional push with low cost and high ROI. For this purpose there are ad hoc tools and marketing methodologies that improve the penetration of communication. With these tools the managers can evaluate the return on investment on the campaign. According to a study by Direct Marketing Association (DMA) of 2012, for each euro spent in direct marketing the ROI was 30 euro.

What we offer

For those who want to send newsletters

This service is suitable for all customers who want to make an effective email marketing campaign and analyze and understand the behaviors of users to whom the campaign is addressed. We offer to our clients customized solutions, tools suited to the needs, counseling in graphics and web-writing, assistance on legal issues and analysis of the data collected.

Risolviamo realizes the HTML graphic according to the visual corporate identity. The list of email addresses is validated and cleansed of non-existent or incorrect addresses. The system automatically sends the message to an high quality email list.

The report of the campaign are given to our customers: the bounced emails, type and motivation of the bounce, the number of opened emails, the number of links clicked, etc.. We analyze the reports, we discover the critical issues and we study winning strategies for future campaigns. For example, filtering for users with similar behaviors it is possible to plan the recall and maximize the efforts only where it is needed; the analysis of the survey for the unsubscription of the list reveals the problems of email addresses.

Risolviamo can train the staff chosen by the client on all legal aspects related to the mass mailing and on the basics of email marketing and email-writing. It can also provide experienced staff for the preparation of texts and the outsourcing of the newsletter.

For those who manage highly profiled lists

Often who manages e-mail marketing campaigns has users who need to receive different news depending on their type of profile. We have created a web application that supports this need. With our application, users can profile themselves while the newsletter manager has to insert all the news tagged by type and the application creates for each user its own newsletter with the news of interest.

This is the case of a site of news that asks its subscribers what news to receive by e-mail among those of politics, sport, economy, etc.. With our system the editorial staff only has to insert in the system all the news to be sent divided by topics to ensure that each recipient receives only the information he has requested.

A good campaign

What do you need for a good campaign?

• a market analysis
• a strategic communication plan
• a good DEM: copywriting + graphics + development in HTML
• a email analysis and profiling
• after shipping reports and analysis

How to create a list and a newsletter

To better manage the relationship and direct mailing campaigns have to start from lists of email addresses and a communication plan with well-defined characteristics.

The file with the list of contacts must be a CSV (comma separated-value) file containing at least the following information for each subject:

• first name;
• last name;
• e-mail.

The communication is in HTML format and includes text and images. The content is written as text and not made with images.

You can use the fields for personalize the emails. E.g. the phrase "Dear, First name Last name" will be automatically converted by replacing "First name" and "Last name" in the values matching to each email address.

The text contains links, which are tracked for the post-campaign analysis.

The link must have the alternative text ("alt"). The email may contain images:

• JPG or PNG format and must be optimized;
• Alternative text ("alt") detailed. I.e.: for the company logo the alternative text will be like "Company Name" and not "logo", "image", etc.

The social networks must be linked to official channels.